The Complete Guide Of Payment Methods (2022)

Shoppers nowadays have a plethora of choices when it comes to making a payment. They can use their watch, smartphone, card, face, and fingerprint. With so many options and touchpoints, there also appears to be an increased opportunity for merchants to cater to more customer needs, helping decrease cart abandonment and improve customer retention. What […]

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What Is An Advertising Campaign? Basic Definitions You Should Know (2022)

An advertising campaign is a strategy carried out across different mediums to achieve desired results such as increased brand awareness, increased sales, and improved communication within a specific market. All of this is accomplished through advertising. What is an Advertising Campaign? Advertising campaigns are a set of advertisements that focus on a single message. They […]

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Basic Defining Of The Target Audience (2022)

A target audience is the demographic of people most likely to be interested in a company’s product or service. Learn more about how target audiences work and how they help businesses create effective marketing plans. What Is a Target Audience? A target audience is a group of people identified as likely customers of a business. […]

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The Ultimate Guide To Content Marketing In 2022

Content marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell. What is Content Marketing? Content Marketing is a way to […]

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The Useful Guide For Video Marketing Strategy (2022)

Video marketing uses videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. What Is Video Marketing? Video marketing refers to using video to market or promote your brand or offering on digital channels. In […]

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Live Shopping on TikTok: Useful Ways To A Successful (2022)

Live shopping on social media has boomed due to the pandemic. Between March 2020 to July 2021, live commerce purchases worldwide rose by 76%, and the live commerce industry shows no signs of stopping. Compared to other e-commerce formats, conversion rates through live streams are ten times higher. Experts predict that the live shopping industry […]

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Useful Tip To Design A Logo For Your Ecommerce Store (2022)

A reputable business holds some characteristics that ultimately make them famous. One of them is a recognizable business logo. A beautifully illustrated and designed logo defines how creative a company is. Also, it represents the brand you’re publicizing. Many reputable businesses have made logo design essential. A logo represents your brand value and directly impacts […]

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5 Ways To Improve Your Content Strategy

What is Content Strategy? Once we understand what content is, we can start to understand what it means to have a content strategy. Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals. Every other facet of content strategy […]

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