Many of you may be still wondering about what is Facebook Ads learning phase. What will happen during this phase and what you can do? We will help to explain more about it today so that you can have a better understanding and prepare yourself better for your Facebook Ad campaign. So, let’s go!.
What is Facebook Ads Learning Phase?
Facebook Ads now become an essential part of your advertising campaign for sure. It will take you a lot of time to learn and improve your campaign. And to make your ads perform the best, you need to know about Facebook Ads and how it works. From there, you will know the reasons behind your numbers. You will know when you should take action, make changes, and when you should not.
So, what’s why here we will talk about Facebook Ads Learning Phase. What is it and what you can do during this phase? Well, simply put, the more ads displayed, the better the Facebook system is able to optimize ad performance thanks to AI & Machine Learning. From there, the system will know when to show ads and to whom it is the best performing. That is how Facebook works basically.
So, Facebook Ads Learning Phrase is the amount of time it takes for Facebook’s ad delivery system to learn about an Ad set or ad group (or Audiences). Before it can bring you true results, it will take time to know your ad and your customers. If not, it cannot bring you what you expect. In addition, it is also the time when Facebook learns about the match between “Products” and “Customers” that you have set up in Campaigns. A campaign to advertise products that are not suitable for customers will not be saved by any Learning Phrase.
Facebook Ads Learning Phase is a basic step in your Facebook Ads campaign. Like when you begin to do something, you will need time to learn, to digest new things, to get used to new systems or knowledge. That happens the same to Facebook Ads Learning Phase. So what will happen during this phase? Let’s take a look at the next part!
So Why does the Facebook Ads learning phase always have high CPP?
Now, you may wonder: Why does the Facebook Ads learning phase always go with high CPP? Well, during the Learning period, Facebook Ads delivery system will find the best way to display ads to the Customers in Ad set. Because of trying many ways, the effect will be unstable and the cost of CPA and CPP is often higher.
Learning Phrase will end when Ad set reaches stable results (after about 50 conversions). However, this does not mean that the search for effective distribution will stop, nor does it mean that you will achieve good, cheap, and profitable CPP. Learning Phrase will be reset every time you make important edits to your Ads or Ad set but increase your budget too high, change targeting, change ads…
Therefore, you should not adjust Ad set or Ads when you see that the Facebook Ads Learning Phase results are not good. Because when you do so, you will not make the results better. Also, you reset Facebook Ads Learning Phase from the beginning. Unless you are sure that editing will bring you good results or better results.
We have shared about Facebook Ads Learning Phase and why the CPP in the Learning phase is usually higher than normal. But there is much more to tell about Learning Phrase and Learning Limited. If you want to know more about Facebook Ads and all of these things, keep following us and keep updated!