You may already know how to start a dropshipping store. And finding the right dropshipping niche might be among the most important steps. It’s not very easy to find a good niche, either. But you can do that by simply following our rules as below:
What is a dropshipping niche?
But first things first, you should know what is a dropshipping niche? It’s not complicated at all. A niche is a group of people with the same concerns or interests. For example, a pet niche means all people who are deeply interested in pets. Then basically, you can think of pet clothes, pet accessories, cat and dog beds, etc when it comes to pet niche. All these products serve the needs and interests of the people in them. So, very simple, isn’t it?
However, there are too many dropshipping niches like electronics, home decor, pets, babies, gardens, and so on. How do you know what you should choose for your dropshipping store? Now let’s read the below instruction:
7 Strategies to find the right dropshipping niche
1. Follow your heart
Choose something you love first. As this is your business. You won’t do this for one day, or one month. You can do this for a really long time. So go for something that you can enjoy doing it every day in your life. You cannot find happiness and creativeness to grow your business if you don’t like what you are doing.
So the first but also the most important thing we would like to advise you is that you should choose what you have passion about. Don’t just choose a random niche that is trending on the market at the moment. It might go down someday. And you cannot maintain it if you don’t like it and want to do it.
Think of what you love. Do you love pets? Do you love babies? Do you love makeup or kitchen decorating? If you have passion and knowledge in the niche you are selling, you will be able to advise your customers what they need. You will be able to put yourself in their shoes and think for them. You know what is the problem and how to solve it. You know who to target and what you should do to attract them. You also will be more active to think of new ideas and how to promote your products.
All these great benefits come from choosing what you love to do. If you are not clear about what you like yet, you can search through Google Trends or social media to find more ideas.
2. Google Trends
Choosing what you love is not enough. You should rely on statistics and research as well. You can’t sell something that you love but other people don’t want to buy. And Google Trends is a great tool to more find ideas and to check whether your dropshipping niche is in demand or not. It’s a website of Google. You just need to type the keywords in the search box, then choose the period and location. Then it will show you the search volume of the keyword. In that way, you will know how much people are interested in your niche or products.
You can also look at the trend line to forecast if it is a seasonal trend or it is a steady trend. From that, you can decide whether and when you want to invest in those products. You can also find related ideas by its suggestions.
3. Check marketplaces like Amazon, eBay, AliExpress
You can find niche ideas by visiting big marketplaces and looking at its best-seller list or mover and shakers. You can see how many orders each product has per day or in total. You can tell whether the product is selling well or not. You can find details about the products as well as read reviews. Researching these big marketplaces is a very effective way to find what is your dropshipping niche. This is also used a lot by many entrepreneurs.
4. Search social media
The next way to find a good dropshipping niche for you is to search through social media. You can find great ideas here by investigating what people are interested in and what is trending right now. You can also join dropshipping groups to find ideas and see what the others are selling. Moreover, social media now become retail platforms. People can sell products there. So just have a look at them and you will know what other stores are selling right now, what is selling well, and whatnot. Based on that knowledge, you can add more information and statistics to your report to figure out what dropshipping niche you would like to choose.
5. Check out big competitors
There’s a big advantage when you research your competitors. You will have a general idea of what is selling well now. As your competitors are selling them very well. You will know what interests people the most, how to attract them, how to engage them, and how to run ads to promote the products in the best way. Just with one click on Google and you will know who are your competitors in your industry.
6. Learn from successful dropshipping stores
Another way to look for a good dropshipping niche for your store is that you can learn from the successful ones. Look at what they are selling and how they do their marketing, website, sales camping, and so on. You can join forums, pages, or trade shows to learn from their experience and seek for their advice.
7. Partner with a dropshipping agent
The last strategy we would like to recommend to you is that you’d better partner with a dropshipping agent. Based on their knowledge in the field and their experience with other dropshippers, they will know exactly what is on-trend right now, what is a profitable niche, or what niche is potential to sell the next year. If you have a good relationship when them, they can even share with you some new domestic products that you can sell. Not only you can find a good dropshipping niche for your store, but you can also become a one-of-a-kind dropshipping store that offers unique products.