You may have used Facebook Ads a lot. And many of you may find it difficult to run ads and generate sales. Facebook Ads has its own way of doing things and policies. Understanding each stage of your Facebook Ads as well as how to run your ads effectively is a must to have successful marketing. Now, we will discuss learning limited and does it ruin your Facebook Ads. Let’s scroll down the find the answer in today’s article!
Does Learning limited ruin your ads?
The big question we have here when it comes to learning limited when you run your Facebook Ads is: Does learning limited ruin your Facebook Ads? Many of you might get super panic when you see the words “Learning Limited” appear in your Ads Manager. Even if those Adsets have very good CPP, they even ask themselves a series of questions such as the below:
“Why is learning limited, then how to scale?”
“Why did the ads only run for 1 or 2 days but Learning Limited already, what do we do now?”
And so many more.
And a lot of you have actions such as Duplicate campaign, group, edit ads… just for the purpose of getting rid of the “Learning Limited” there. You don’t know what to do with it. You don’t know how to deal with it. You don’t know what it is and how it will affect your ads. We can tell you, that’s really normal. That happens a lot to many people, not only you. So, don’t be so worried. We will find the answer soon in the next part.
So is learning limited scary as you might think?
First of all, you need to understand what does Learning Limited mean? When running ads, if your Adset (ad group) has not received enough Conversions (Usually Purchase), to end the Learning phase, the Delivery column will say “Learning Limited”.
But this is not your punishment. This is a sign that you are not spending your budget effectively because the system does not have enough of what it needs to optimize for you according to your requirements and exit “Learning”. You will see the status “Learning Limited” if your Adset has not received enough 50 Conversions since the last Adset change, even after Passing Learning if you edit the Adset, it will be Limited again.
Now you know what learning limited truly means, do you feel any more relaxed. Awesome. There’s nothing to be panic about it. There are ways to do in learning limited. And we will tell you a little bit about how to do that.
So what you should do with learning limited?
The good news is that Learning Limited is just an indicator to warn you that there is a concern with your Budget and Adset, it does not directly affect the quality of your ads nor the results of your ads. So don’t blame the bad Ads on Learning Limited, it’s not that bad. If you find it annoying, you can turn off the “Delivery” column so you don’t see it. That’s why many of your Adsets stick to “Learning Limited” but have regular sales and good CPP because it’s basically not a factor that affects your ads.
Facebook Ads sometimes cause us headaches. It’s not so easy for anyone, we can be sure. But when it comes to learning limited, just keep your head up and relax. It is not your punishment. It is a sign that will help you make your ads better. Hope that this article already helped you understand a little bit more. And good luck with your marketing effort and your dropshipping!