Google Shopping may be so familiar to any entrepreneur. Beside Facebook, Instagram, TikTok, etc, Google Shopping is a very powerful tool to market your products and your brand. Using Google Shopping is a great way to build your brand and sell your products. But many of you may wonder what you should do when you run Google Shopping at its first stage. Well, let’s check out this article to find out!
What you should do at the very first stage of Google Shopping?
Google Shopping is not like Facebook. You cannot check every day or turn the campaign off and on continuously. Running Google Shopping for the first time for your store is quite frustrating. It takes a lot of patience because the sale is very little and the spending is not much! So in the early stages, it is important to control the following issues:
1. How to structure the campaign
This is very important. The way you structure the Campaign properly will make it much easier to manage and scale, especially for stores with a large number of products. So, the structure of the camping is the first thing you should look at. If it’s not good, you may need to spend more time afterward to make sure everything goes smoothly.
2. Bid tracking
The second thing you need to focus on is bid tracking. You will need to see how much the bid is reasonable. If you see the impression share is too small, then you can consider increasing it. If you see the impression share is big, then just lower it. The purpose is to not spend too much in the first stage. So, you need to watch your bidding carefully. You need to be cautious in the first stage. If you lose too much money, you will get nothing left for the next stage.
3. Optimize Negative Keywords
You should check keywords once a week or every 3 days and filter out poor-quality keywords. You should also track potential keywords. This will help you optimize the Title and Description of the Campaign better. If you do not watch it closely, you will never learn what keywords work well and what keywords perform badly. After some time, you will have more knowledge about negative keywords as well as have a list of good keywords to optimize.
4. Optimizing Conversions
The next thing is the conversions. Target aims to create 30 – 50 conversions a month so that the Google system has the best ability to optimize for Campaigns. Optimizing your conversions is a necessary thing to do when you run Google Shopping. It’s a way to optimize your campaign and boost your sales.
5. Website optimization, learn more about Google Shopping
The last thing you should keep in mind when you run Google Shopping at its first stage is website optimization and improving your knowledge. No one knows all for the first time. And even the experienced ones need to learn constantly. As marketing trends are changing all the time. If you do not update regularly, you will soon become out of date.
About website optimization, you should improve your site loading speed. Make sure your page loads fast. Make sure your page looks professional and trustworthy. In the meantime, you can learn about Google Shopping from many resources instead of waiting for it. Learning will never waste your time. Learning will never fail you. You can follow marketing forums, blogs, news, etc. You can learn from the experienced ones as they will know more based on what they have done. So, we hope that this article will help you better in defining what is necessary to do at the first stage of your Google Shopping campaign.