Content marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell. What is Content Marketing? Content Marketing is a way to […]
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10 Content Marketing Statistics Every Marketer Should Know
You’ve got your ecommerce store all set up, and you’re ready to launch. Once it lives, the key lies in getting consumers to visit your store. The fundamental question here is: How? To quote Bill Gates, “Content is king.” One of the most effective ways to increase website traffic is content marketing. Doing it right […]
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